Taking Action: What's Holding You Back?

You have to get over the starting line to be in the race ...

Many conversations I have with other business owners start with, ''Where is your business right now?'' The next question is, ''And where do you see yourself in 2-3 years time?''

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Being Dutch In England

Are we really that different?

At Brand Promise, we love to help individuals develop and progress with their journeys, whether that's with their business endeavours or simply their personal goals ...

Comments:    Views: 330   Shares: 19

Build Your Sales Funnel And Grow Your Business

A funnel Daniel? What do you mean?

Imagine the shape of a household funnel. One you would use to pour liquid into a container with a small hole. Instead of liquid, it's people, or more accurately, your audience you pour in ...

Comments:    Views: 1,875   Shares: 30

Animals As Brand Ambassadors

Paws for thought ...

The British public loves to sit down with a cuppa in one hand and remote control in the other, flicking through the channels on the box whilst trying to avoid the ads ...

Comments:    Views: 457   Shares: 32

What's Gone Wrong For British Home Stores?

And how might its demise have been avoided?

It's always sad to see the closure of a high street name like British Home Stores, better known these days as BHS. I'm sure you share with me thoughts for those who will lose their jobs ...

Comments:    Views: 614   Shares: 37

When It Comes To Branding, Patience Is A Virtue

The downside to building a brand ...

Building a brand for the very first time, or undergoing a rebrand for an existing business, is not the easiest of feats. There are a number of challenges that you are likely to come across ...

Comments:    Views: 417   Shares: 29

Suzi Boyden-Beckley: The Brand Promise Wordsmith

Juggling parenthood with the demands of the office ...

Being our 'Go-To Girl' for all copy, social media content, proofing, spelling and more, this week we wanted to give you an insight into the real Suzi Boyden-Beckley ...

Comments:    Views: 555   Shares: 58

Spring Is In The Air

But you need to nurture all year round ...

The nights are light, we're having some glorious sunshine and it's warming up! And in my farming days that would mean field work would start in earnest again ...

Comments:    Views: 1,723   Shares: 53

Branding: Is Your Business Losing Focus?

Signs of a failing brand ...

As an SME, it's easy to lose sight of your brand. Because whilst focusing on the bigger picture of generating revenue, you may forget the importance of your brand ...

Comments:    Views: 640   Shares: 28

Using Twitter To Promote Your Business

Create a buzz around your brand ...

With over 300 million active daily users worldwide, 250 billion likes and some 500 million tweets per day, this week has seen Twitter celebrate its 10th birthday ...

Comments:    Views: 596   Shares: 25

When A Brand Fails To Deliver On Its Promise

Moonpig's Unhappy Mother's Day ...

Failing to deliver on your brand's promise is likely to send you straight back to the school of hard knocks, and this month, it's Moonpig's turn to suffer detention and re-sit the lesson ...

Comments:    Views: 685   Shares: 29

What Makes You Loyal To A Brand?

It's more than just price ...

Branding is all about creating awareness and drumming up brand loyalty. But what is it that makes a customer loyal to a brand? Does the public just base its reasoning on price?

Comments:    Views: 569   Shares: 36

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